Saturday, May 2, 2009

Maison Martin Margiela Launches Houseware Line

According to Women's Wear Daily, last week Maison Martin Margiela unveiled its new furniture and home decor prototypes at the international furniture and design fair Salone del Mobile in Milan. Some of the new items on display include trompe l'oeil wallpaper, bookshelves, lamps, carpets and wool rugs. Completion of the project is still ongoing and will either take the form of objects and furniture designed in a self-produced line or in the creation of one-off partnerships. Maison Margiela will moreover accept commissions from individuals, may become involved in public interior design and architecture, and could collaborate with hotels and restaurants.

According to the brand's chief executive officer Giovanni Pungetti, "Margiela has always produced objects to complement the stores, but it used to be more about style than business. We thought the Salone would be a good opportunity to introduce the new direction in which the Maison is expanding. There are no limits. This installation is a visual stimulus, from fashion to lifestyle and atmosphere."

The home decor collection will be put into production and sold in Maison Margiela stores or showrooms next year. In the designer's inimitable avant-garde and tongue-in-cheek style, recycled bottles will become lamps, a chair can turn into a swing, and a calendar is constructed of white cotton sheets, which can be used as napkins.

View a slideshow of images from the Milan furniture fair at Women's Wear Daily.

No comments: