I previously announced the launch of Joe Fresh Style's make-up line and its new website here.
Now to promote the new cosmetics collection, Joe Fresh Beauty is taking to Canada's streets with their Mobile Beauty Box Tour. Visiting major cities across the country, the portable cosmetics studio will have two make-up artists on hand offering free makeovers and with them, a complimentary $5 Joe Fresh Beauty Gift Card that you can use against your next purchase from the make-up collection carried at Loblaws Superstores.
Joe Fresh Beauty has been using social networking to generate buzz—Joe Fresh Style has been advertising via Twitter and the company also created event pages on Facebook to invite consumers to sign up and attend. In the Greater Toronto Area, the Mobile Beauty Team will be hitting Yonge and Dundas Square on April 30, The St. Lawrence Market area on May 1, Queen Street West at Soho Street on May 2, and Vaughan Mills Shopping Centre on May 3.
For events around British Columbia, Alberta and Ontario, check out the Joe Fresh Mobile Beauty Box Facebook events listings.