Now Online: Joe Fresh Style Spring 2009 Campaign + Joe Fresh Beauty Site

Joe Fresh Style's Spring 2009 campaign is now available on the line's website www.joe.ca (the campaign is headed by Canadian interactive agency henderson bas, who have a very clever website of their own: theniceagency.com). You can also enter to win a $1700 Joe Fresh shopping spree. A portion of the collection has already been introduced to stores—a few weeks ago I picked up a salmon classic trench ($59), one black and one denim pair of skinny jeans ($29 each) and a french cuff pink peter-pan collar blouse ($19), both of which show great attention to detail. In the lookbook you can view details of some of the items by clicking on the white square outline that appears when you hover your cursor over an image. Check out other individual items with the Mix 'n Match Tool—I'm keeping my eyes peeled for the tan fedora ($8) and the printed soft ballet flats ($16). Sometimes the fashions at Joe can be hit or miss, but when they're a hit, they're spot on! And for a great price.

I covered the Joe Fresh Beauty collection in an earlier post. Since then, the Joe Fresh Beauty website has officially launched! Now you can browse all the products I mentioned and more in every colour online. I just can't resist Joe's Fine Liquid Eyeliner at only $6!

The site quotes creative director Joe Mimran: “The approach we’ve used with the fashion collection translates beautifully to cosmetics. We want to dress our customers from head to toe and that includes make-up. For us, it’s always about value, style and quality.” And according to Elizabeth Margles, vice president of marketing, “We want to continue to surprise and delight our customers.” Mission accomplished!