Thursday, March 19, 2009

New Images: Matthew Williamson for H&M

As mentioned in an earlier post, Matthew Williamson is designing an upcoming designer collection for H&M. Since then, new photographs have been released. The range appears to combine elements from Williamson’s previous collections—graphic prints, vivid colours, studs and metallic sheen, and a peacock motif are featured. On this subject, Williamson said that he "wanted to create an urban collection with my brand’s typical patterns and forms. It has been fascinating to search through the archives and select the most iconic garments, and then recast them for H & M." The pricing seems much like previous designer capsule collections, in other words not as affordable as H&M's own retail wares—a sequined minidress is priced at US$200, a silk jumpsuit (ubiquitous this season) at £150, a blue silk mix blazer at £70 and a tiered silk cocktail dress at £100 (no word yet on Canadian prices). While the exclusive women’s collection launching on April 23, 2009 will be carried in selected stores, a summer line for both women and men is slated for delivery to all stores in mid-May.

View the images at Spanish mode blog Fashionisma and Swedish pop culture blog The items on that I linked to in my last post on this subject have all sold out and are unavailable for viewing. It looks like we will have to wait until May magazine issues launch to see the official ad campaign, shot by Solve Sundsbo in Mexico with Williamson himself and star Canadian model Daria Werbowy.

So far I'm not excited by many pieces, except those in the ensemble shown below. I've definitely got my eye on the wide studded belt!

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