Thursday, March 12, 2009

Matthew Williamson for H&M: Spring 2009

English fashion designer Matthew Williamson, who left his post as artistic director of Pucci in September, is next in line to create a capsule collection for H&M. Based on the few images released to date, it looks like the designer will be carrying his signature emphasis on saturated colour, vibrant prints and feminine shapes over to the masstige line.

A press release from the Swedish retailer quotes Williamson on the subject of the collaboration: "It is an incredible opportunity to be working with H&M, creating a 'Matthew Williamson for H&M' capsule collection. I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world."

According to H&M's creative advisor Margareta van den Bosch, "Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look. He is fantastic with piling on colour - it's a very stylish collaboration for H&M, and very much in line with the way we're thinking about fashion for spring/summer."

The exclusive women's spring collection will hit select H&M stores on April 23—for Toronto, this usually means the Bloor & Yonge and Eaton Centre locations. A second collection, including both men's and women's summer fashions, will be available mid-May. This line marks Williamson's first foray into the desiging of menswear and he will be modelling pieces, another first, in H&M's upcoming ad campaign. The campaign was shot in Mexico (print ads) and Brazil (television spots).

The UK website lists a few items from the collection including a silk jumpsuit, a silk tiered dress, a sequined party dress and a silk-blend blazer.

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