According to Women's Wear Daily, fashion designer Diane Von Furstenberg is adding eyewear to her sartorial repertoire. She has teamed with Marchon Eyewear to develop and distribute a line of sunglasses and prescription lenses, which will reflect DVF's brand identity of independent spirit and timeless design.
On the subject of the collaboration, Al Berg, president and CEO of Marchon, told WWD: “Diane von Furstenberg has created classic and confident designs that we look forward to translating into both sun and optical collections. Her ability to make fashion effortless and easy for all women is a coveted position in the fashion industry, and it is a great honor to bring the global brand to our ever expanding group of designers." Diane Von Furstenberg explained, “Glasses are necessity, protection and glamour. You need a company that knows how to balance the technical with the fashion—no one does this better than Marchon.”
The DVF eyewear collection will have its retail launch in January 2010, selling in DVF shops internationally as well as in department stores and select specialty boutiques.