Sunday, March 22, 2009
StyleCaster.com: The Next Generation of Fashion?
Fashion-related conduits like broadsheets and glossy magazines may soon be a thing of the past, as print media seems destined for a future on the internet. According to W Magazine, the next generation of fashion (or "Fashion 3.0") may well be StyleCaster.com. StyleCaster combines both styled content (e.g. a magazine shoot or fashion editorial) and social networking (e.g. Facebook or MySpace) and operates on software that purports to tailor the site's content to the user's personal tastes. Although the success of the site's formula is still being weighed, it's mix of "big money, big talk and big ideas" has had an influence on corporate bigwigs and fashion insiders alike. StyleCaster is privately financed by Dan Gilbert—the chairman and founder of Quicken Loans and majority owner of NBA's Cleveland Cavailiers—while the company's CEO, Ari Goldberg, is formerly of LeBron James' company LRMR Marketing and has been engaged in outreach targeting editors, store owners and designers. Confirmed contributors include Shopbop fashion director Kate Ciepluch, stylist Annabel Tollman and designer Abigail Lorick, whose fashions have been featured on the television show Gossip Girl. Although StyleCaster.com is still in private beta testing, subscribers to Wmagazine.com can participate. Click for details.