According to Women's Wear Daily, Zac Posen has accepted an offer by publisher Luis Venegas to create a double spread print advertisement for the Spain-based international indie fashion magazine Fanzine137. For the campaign, Posen himself directed the photoshoot in December at his friend Lorraine Kirke’s house. He enlisted photographer Ellen von Unwerth, stylist and friend Christopher Niquet and model Alexandra Tomlinson—in the ad she wears one of Posen's spring leopard-kiss print powder pink dresses and holds a cat. The resulting image—Posen's first ad ever—appears in the spring-summer issue of the magazine.
The New York-based fashion designer said he was inspired by Ava Gardner in the movie "The Barefoot Contessa" and classic Fifties Revlon advertising. Posen explained, "The hardest part was selecting the best image. You want something that grabs the attention on the page and something that is simple, direct and cohesive. I wanted it to be pure and true to yourself and to your customer."